PROJECT TITLE: Marketing research “Studying the population of the Republic of Uzbekistan on media consumption and media literacy”

CLIENT: LLP "Research Institute "Public Opinion"

PERIOD: June - November 2019

PROJECT AIM: The objective and tasks of the study were the following: study of the population of the Republic of Uzbekistan on media consumption and media literacy.

DESCRIPTION OF ACTUALLY PROVIDED SERVICES IN THE PROJECT:

When implementing a study of media consumption and media literacy of the population of the Republic of Uzbekistan, the company's consultants applied two data collection methods - quantitative and qualitative data collection methods. Quantitative data collection method included the following activity: Company’s enumerators interviewed citizens of the Republic of Uzbekistan aged 14-65. A total of 1,000 interviews were conducted in 13 regions and Tashkent city. The population survey was conducted both in urban and rural areas. The survey was conducted by qualified interviewers, supervised by supervisors and project manager. The survey of the population was conducted on tablets through specialized software for surveys. The data obtained during the project was exported to SPSS database and provided to the client.

Qualitative data collection method:

As part of the project, 11 in-depth interviews were conducted with media experts. During the interview, with the permission of the expert, audio recordings were made. All recordings were transcribed into text format and provided to the client. During the entire period of the project implementation, the project team complied with the ethical standards of social projects.