PROJECT NAME: " Public Survey and Testing of an Advertising Video for “Moscow Provencal” Mayonnaise in the Republic of Uzbekistan

CUSTOMER: Distributor of TM “Moscow Provencal”

PERIOD: November 2016

PROJECT OBJECTIVE: A survey of the population to study behavior and reaction to the advertising video of TM “Moscow Provencal”.

DESCRIPTION OF SERVICES PROVIDED IN THE PROJECT: To implement this project, the AL MAR CONSULTING team conducted interviews among the population on the topic of food consumption, including mayonnaise, and assessed the reaction of residents of Uzbekistan to the advertising videos of TM “Moscow Provencal”. The survey was conducted among housewives in the city of Tashkent using a customer questionnaire. The survey was conducted on tablets with the demonstration of three videos advertising “Moscow Provencal” mayonnaise. Data was exported to the company's server and to the customer on a daily basis. The result of the project was a database with responses and reactions of respondents to a video advertisement for “Moscow Provencal” mayonnaise, which was planned to be shown on TV in the Republic of Uzbekistan.