PROJECT TITLE: Marketing research “Survey of mobile subscribers in the Republic of Uzbekistan, 1000 interviews”

CLIENT: FE COSCOM LLC (Ucell)

PERIOD: April - May 2018

PROJECT AIM: Studying the perception of company’s promotional video and tariff plans of by mobile subscribers.

DESCRIPTION OF ACTUALLY PROVIDED SERVICES IN THE PROJECT: To achieve the objective and tasks of the project, Consultant conducted 1,000 interviews with mobile subscribers. The questionnaire was designed for the interviews. The survey was conducted in 13 regions and Tashkent city. The period of data collection is 3 weeks. The questionnaires were filled out on tablets. After the completion of the data collection, the data were exported to the server in the company's office. The sample was based on number of the population as well as number of subscribers of mobile operators registered in the territory of the Republic of Uzbekistan. Before starting the field work, the Consultant conducted a detailed training on data collection for interviewers and supervisors of the company. The Consultant provided logistical support to the team of interviewers and supervisors in the regions. The quality control of the interviews was ensured by supervisors and project managers. The survey data were exported to the company's server once the survey is completed. The project team was responsible for classifying the study results, cleaning the database, performing statistical analysis, and presenting the final package of analytical tables, as well as copies of the hard data set in SPSS format. The outcome of the marketing research was a presentation including developed recommendations for the company.