- 14-08-2024
- 219
AL MAR CONSULTING at the center of an international event
AL MAR CONSULTING at the center of an international event
On August 18-20, Almaty will host some of the largest events in the world of fashion in Central Asia. The 34th International Fashion Exhibition, Central Asia Fashion Autumn-2024, and the 5th International Exhibition of Shoes, Fur, Leather, and Accessories, Eliteline, will be held at the Atakent Shopping Center.
AL MAR CONSULTING is a partner of the ongoing international exhibition, and the CEO, Maria Malinovskaya, will make a presentation as a research analyst and will represent Uzbekistan for the first time at the business conference held during the exhibition.
CAF Business Conference. This specialized business event in the field of fashion retail has no analogues in Central Asia. Visitors have the opportunity to be among the first to learn about the results of current marketing research, listen to discussions on exciting topics, and directly ask questions to leaders in the fashion industry and government. In the new season, the business conference will feature 24 sessions over three days during the exhibition. 13 speakers from Kazakhstan, Russia, Uzbekistan, and the Netherlands will share their expertise on topics such as branding, naming, fundraising, merchandising, and archetypes. Foreign experts in these fields, as well as Maria Malinovskaya, a renowned research analyst, will be featured. Also, a speech by a top Russian expert and author of books on sales in the fashion market is expected.
The main topics of the business conference include retail trends in the fashion industry, recommendations for entering the Uzbek market, an analysis of global business trends, the features of national services, feedback from Janа Kazakhstan, digital and e-commerce innovations for retail, the specifics of promoting fashion brands on social media, trends that affect society and business, and rebranding in the retail and fashion industry.
In addition, the new autumn season of the CAF business conference will feature a newfangled and provocative format called "Roasting Business". This is a unique type of interactive session where experts and the audience will work together to analyze real-life cases from Kazakhstani businesses. Students will have the opportunity to see first-hand how experts review businesses, helping them identify strengths and weaknesses, and gain the tools they need to grow and develop.
Detailed information and conditions for participating in Central Asia Fashion Autumn-2024 and Eliteline-2024, as well as the business conference program and information for attendees, can be found on the official website www.fashionexpo.kz, and on social media of @centralasiafashion