PROJECT TITLE: "Survey of mobile subscribers in the territory of the Republic of Uzbekistan to determine media preferences"

CLIENT: FE COSCOM LLC (Ucell)

PERIOD: December 2017 – January 2018

PROJECT AIM: to determine the media preferences of mobile subscribers in the territory of the Republic of Uzbekistan.

Study of the following aspects:

-Media sources;

-TV advertising;

-Advertising on the radio;

-Outdoor advertising;

-Internet advertising;

-Advertising of mobile operators;

-Advertising of goods and services;

-Conclusions and recommendations on media preferences of mobile subscribers.

DESCRIPTION OF ACTUALLY PROVIDED SERVICES IN THE PROJECT:

The Consultant conducted a survey of 1000 mobile subscribers in all regions of Uzbekistan, including Tashkent city. Before the start of field work, the company's employees tested the questionnaire, which had been prepared and agreed with the customer before start. The survey of mobile subscribers was conducted on tablets via special software for surveys. The subscribers were sampled representatively, based on the total number of subscribers by mobile operators across the country. The consultant was responsible for managing and coordinating the fieldworks. The consultant hired and trained local interviewers, organized transport and all logistics, and controlled the quality of data collection. The consultant performed a detailed analysis of the results of the survey conducted among mobile subscribers. The consultant was responsible for classifying the study results, cleaning the study data, performing statistical analysis, and submitting the final set of analytical tables, as well as copies of the hard data set in SPSS format. The result of the marketing research was a presentation prepared for the advertising department of the client.