PROJECT TITLE: Marketing research "Advertising preferences of mobile subscribers in the territory of the Republic of Uzbekistan"

CLIENT: FE COSCOM LLC (Ucell)

PERIOD: October-November 2017

PROJECT AIM: Study of media preferences of mobile subscribers.

DESCRIPTION OF ACTUALLY PROVIDED SERVICES IN THE PROJECT:

When implementing a study, a team of consultants conducted a survey of 1000 mobile subscribers in the territory of the Republic of Uzbekistan. The sample was based on the territorial division of the republic. At least 100 phone interviews were conducted in each region. The consultant, using his own database of telephone numbers and CATI studio, conducted the phone survey within 14 days. The company's CATI Studio is equipped with high-tech equipment for conducting phone surveys. CATI studio operators conducted a phone survey using a designed questionnaire. On average, one interview lasted 15 minutes. The completed questionnaires were exported to the server of CATI studio. After completing the phone survey, the company's analysts, using a special program (SPSS), prepared tables for analysis. The result of the project was an analytical presentation with conclusions and recommendations for the client.